In 2006, Mrs. Hoori Sadler established the Persian American Cancer Institute, a non-profit, non-denominational organization. Mrs. Sadler, a cancer survivor, and her organization aim to reduce the impact of cancer today and eliminate the threat of cancer tomorrow. In the Persian culture, cancer is looked upon as a taboo, a shameful death sentence. The physical survival of cancer is only part of the battle; there is also an emotional, torturous, lonely journey that one usually has to endure.